Studio Underd0g Restock Incoming
This is one of those microbrand watches that sell out in minutes or less. The last time that Studio Underd0g had a restock of their £500 GBP chronographs, I missed it because I couldn't decide between the Desert Sky and the Go0fy Panda (not this time, Go0fy Panda. You're mine.).
Since then, I've been waiting for them to restock even as their watches have gained fame and accolades for their unique and inspired designs.
A brief ray of hope emerged in the form of a special edition "Strawberries and Cream", priced at £575, but it didn't quite hit the spot for me. So I went back to waiting on the Go0fy.
Well, on September 21, 2022, the next preorder window will open. This time, Studio Underd0g are taking a different approach to the process. Rather than make a limited number of watches available for purchase, they are instead opening the order window for 6 hours, starting at 3pm British Summer Time and ending at 9pm BST. For the time-zone challenged among you (get a watch with a GMT complication!), that translates into 10am - 4pm Eastern time and 7am - 1pm Pacific time. All orders placed in this time will be guaranteed a watch, which will ship on the basis of order number.
Orders will start shipping in March 2023 and Studio Underd0g estimate that the deliveries may extend into Q2 of 2023. So, if you want it no later than March, well, you're stuck getting up at 7am if you're on the west coast of the US.
All colorways are priced at £500. I highly recommend that no one get the Go0fy Panda for the first hour so I have plenty of time to put in my preorder.