Where in the World Was I&M?
It's always weird coming back from a hiatus; you don't quite know what to say, how much to explain, what actually matters to your audience. So, suffice it to say that sometimes, life just happens. We moved but now we're getting ready to move again. I started a new job that has me in the office 3 days a week. And I began a project that will be an add-on to I&M, but requires that it... evolve somewhat.
The cool part is that all of these things are a net positive for I&M and I'm nervous and excited for this. What have I been working on? Here's a peek...
More Data
I've been maintaining a database of watches for some time now and for a while I was aiming to have a database of every single watch from every single brand I followed.
This was, in retrospective, overly ambitious. Instead, I'm going to go for something that makes a whole lot of sense: watches that I've actually touched and, at the very least, appreciated. Call it a sort of "hands-on verified" that the watch exists and is actually worth your time to check out.
The other thing I haven't done is buying recommendations. Part of this database is going to be just that - recommendations of what to buy based on a variety of criteria, from color to movement to materials. Every watch on this list will be one that I've handled, not just a press release. That means the latest watches won't always be on it, but you'll know that I won't be talking fluff about a watch I've never laid hands on.
Finally, I'm going to be doing a monthly roundup newsletter. While I won't chase every single press release with a newsletter, doing a monthly roundup should help at least keep my audience (all three of them) up to speed on a periodic basis.
The next monthly roundup newsletter is coming out tomorrow, Wednesday, April 30 as a fast follow to this one.
One More Thing...
If you haven't been aware, this week is Windup San Francisco in its new (as of last year) and hopefully permanent location, Fort Mason in San Francisco. I cannot recommend enough that you visit if you're able.
Until next time...